COREY PETRINIMOTION DESIGN / ART DIRECTION
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ViacomCBS / Paramount / Events

Consumer Products — Booth Animation

CLIENT

Paramount

ROLE

Art Direction / Design / Animation

YEAR

2021

OVERVIEW

A four-minute animation loop for ViacomCBS Consumer Products at Brand Licensing Europe. Multi-screen booth content showcasing the company’s brands, characters and entertainment properties.

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THE PROJECT

A brand portfolio
across booth screens.

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The brief

ViacomCBS Consumer Products needed animated booth content for Brand Licensing Europe. The display brought together properties from across its portfolio in a four-minute loop shown on multiple screens.

My role

I created the animation loop, with work spanning art direction and animation. The content featured brands and characters from properties including Avatar: The Last Airbender, PAW Patrol, The Godfather and Mean Girls.

The approach

The loop gives different properties time on screen within a shared presentation. Its recurring format suits a trade show setting, where attendees encounter the booth at different points in the playback.

Scope at a glance

  • Art direction and animation
  • Four-minute looping presentation
  • Content for multiple booth screens
  • Animation featuring brand and character assets

MAKING SOMETHING SIMILAR?

Showcasing a brand
at a trade show?

I create motion graphics and looping screen content for agencies, event producers and brand teams. Share the display layout and the content you need to feature.

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