Professional Fighters League / Promo ToolkitSports
NBC Sports / Sports
Sunday Night Football
Lions vs. Chiefs
Chiefs vs. Giants
Falcons vs. 49ers
Buccaneers vs. Rams
The brief
Each Sunday Night Football matchup brings a new set of teams and a different story to tell. The promos needed their own visual treatment while staying connected to the broader SNF broadcast identity.
My role
I developed the motion graphics for the weekly promos, with work spanning art direction, layout design, animation and end cards. Team colors, textures and highlights helped establish a distinct look for each game.
The approach
The work balances the individual matchup with a recognizable SNF look. The four films above show how the layouts, graphic treatments and animation change from week to week while fitting within the same broadcast brand.
Scope at a glance
- Weekly matchup promo graphics
- Team-specific layouts and visual treatments
- Animation and end cards
MAKING SOMETHING SIMILAR?
Need motion graphics
for a sports campaign?
I work with agencies, sports networks and production teams on broadcast promos, branded graphics and freelance animation support.
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