Upwork / Brands

Customer Zero Campaign

CLIENT

Upwork

ROLE

Animation

YEAR

2025

OVERVIEW

Animation for Upwork’s three-part Customer Zero campaign: Labs, Content and Support. Created in collaboration with Upwork’s creative team to explain its use of AI and global talent.

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Upwork — Content — Customer Zero
Content

Upwork — Support — Customer Zero
Support

THE PROJECT

Complex ideas.
Clear visual stories.

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The brief

Upwork’s Customer Zero campaign explores how the company uses AI and its global talent pool within its own business. The series covers three areas—Labs, Content and Support—across three separate films.

My role

I collaborated with Upwork’s creative team on the animation, creating visuals that helped communicate the ideas behind each film. My contribution focused on bringing the campaign’s business and technology stories into motion.

The approach

The subjects range from emerging business initiatives to AI-supported customer experiences and flexible ways of working. The animation gives those ideas a visual form, helping the films explain the work rather than relying on abstract language alone.